Internet
Marketing
What's NEW 11/1/2004
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"The
market for interactive marketing solutions is currently
$13 billion."
"The market for interactive marketing solutions will
explode to $36 billion by 2008."
Source: Tara Long,
CE Unterberg Towbin, "e-Marketing: Nothing but Net",
February 1999.
"There will be 2.6 million Internet merchants by 2005".
Source: Vernon Keenan, Keenan Vision Inc., E-Merchant
1999,Update, September 1999.
"Business-to-business e-Commerce is expected to reach
$1.5 trillion by 2004". Source: Goldman Sachs,
"B2B: 2B or Not 2B," September 1999.
"IDC projects that there will be 7.7 billion domain
addresses by 2002". Source: IDC
"The DMA projects that direct marketing expenditures will
exceed $220 billion by 2003". Source: DMA
"IDC predicts that the number of Internet users worldwide
will swell to 1.8 billion by 2003". Source: IDC
"US marketers will send 200 billion emails by 2004."
Source: Forrester Research
"77% of marketers send e-mails to customers who have
asked their permission". Source: Forrester Research
"The market for e-services is expected to hit $78.6
billion by 2003". Source: IDC
"Online advertising and interactive marketing
expenditures are expected to exceed $31 billion in 2002".
Source: Tara Long, CE Unterberg Towbin, "e-Marketing:
Nothing but Net", February 1999.
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Marketing
on the Internet,
does not mean bulk emailing,
also known as spamming.
We do not spam and we do
not tolerate websites that
spam, on our servers.
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"If you build it, they will
come...."
That may have been true
in the movie "Field of Dreams", but certainly is not true
in generating traffic to your website. With over 20
million sites in existence and more than 100,000 new
websites being registered every day, the Internet doubles
in size every 50 days! No wonder people can't find your
website! (That was true in 2000 ~Now it doubles in 33
days, with NEW domain extensions added, like; .info
.coop .aero .tv, etc.)
The most critical step in maintaining an internet
presence is marketing. Developing key meta tags so the
search engines can find your site, coupled with regular
relisting to maintain a good ranking are the critical
starting points. Other avenues of marketing and promotion
include strategic linking, press releases, keyword
purchase and banner advertising to generate traffic to
your site. The bottom line is, without effective
marketing, your website could become just another site
"lost in cyberspace".
AIMwebs provides ongoing marketing and website promotion
services. Customized marketing strategies tailored to
your objectives may be developed on request. See the
options and fee schedules in the Submission Fees
section.
Our services
include:
- Website evaluation
and competitor research
- Meta tag development
and search engine optimization
- Search engine site
submissions
- Strategic
Linking
- Keyword
purchase
Web site
promotion
Successful internet
promotion of your website involves three key
steps:
- Preparing your
pages
- Search Engine
Submission
- Monitoring /
Analysis
Page preparation lays the
foundation. Evaluating your competitors sites and
conducting searches with a variety of keywords is our
first step. The selection, placement and testing of
keywords is not only paramount to a good listing but is
necessary to get ahead of the competition. From there, we
develop the meta tags (coded tags written into your pages
to make the search robots locate, index and file your
site). These tags must be written to comply with each
type of search engine; one incorrect entry could
invalidate your listing. Also, some techniques and
methods of submitting your site to search engines can
even get your site 'penalized" and your listing dropped
altogether. Which leads us to our next point.....
Site Submission to search engines has become a science
unto itself. Every search engine and directory accepts or
rejects sites according to its own criteria and now
price. Successful submission requires knowledge,
forethought and strategic planning.
Last but not least, is the monitoring and analysis of
your search engine listing. Rankings change daily, and
once a top spot is achieved, you can actually lower your
ranking by submitting again. This is why monitoring is so
important. We have the state of the art software to
monitor your rankings daily.
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Website
Promotion
Services
Build
hits like these
for your website
with our marketing
and monthly
maintenance promotion
packages.
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RANGE 1
YEAR
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